Ayurveda is the oldest form of medicinal practice in the world and this 5000-year-old healing practice also has its own unique perspective on beauty. According to Ayurveda, the definition of beauty reads as “Roopam, gunam, vayastyag, iti shubhanga karanam.” Similar to the three doshas, beauty also has three pillars:
• Roopam: It is defined as the outer beauty, which gets personified by healthy hair, radiant complexion, a good body tone and structure.
• Gunam: It refers to the inner beauty which gets characterized by the innocence in a question, pleasing and humble personality and the innate warm and kind nature of a person.
• Ayastyag: It means lasting beauty and it speaks about how you act, look and flaunt yourself with respect to your chronological age.
Therefore it is evident that like everything in Ayurveda treatment, even beauty standards and procedures also deem actions from the root level.
Most of the Ayurvedic treatments in Kerala revolves around educating the short and long term effects of these fundamental issues. The Ayurvedic resorts in Kerala, Ayurveda training courses in Kerala have also adopted the same. The Yoga Center in Kannur has even adopted the Panchakarma Therapy in Kerala.